Google delivers you
If you think about it, you're looking for a nice restaurant or an activity in your area. There's a good chance you'll turn to Google to see what's available. In the past year, 93% of consumers have searched for local businesses through search engines, with Google maintaining a dominant market share of 90%. Of all the searches conducted on Google, 46% are related to local activities, including your business.
In this article...
What if we told you that it's not complicated at all to take advantage of this and it's completely free? Some things are too good to be true, but not this time.
How it works
Potential customers can find you on Google if you have signed up for a Google Business Profile. This allows you to appear in search results for local keywords such as "Restaurant Durban" or "Hair Salon New York." Additionally, it makes your business visible on Google Maps, where potential customers use similar search terms like "Nail Salon Amsterdam" or "Sandwich Shop Cape Town."
The frequency with which Google shows your business to potential customers varies by sector and depends on the algorithm. We'll discuss how to leverage the algorithm in our favor later.
In addition to increased visibility, customers can leave reviews through your Google Business Profile. Reviews can work in your favor as research shows that 88% of customers consider reviews when making a purchasing decision for local businesses. Positive reviews instill trust in your company among potential customers. Moreover, having more positive reviews increases the likelihood of Google showcasing your business in local search results. Therefore, it's beneficial to ask satisfied customers to leave a review. Even better, provide them with a direct link to your Google My Business account so they can easily share their feedback.
With the Google Business Profile, you can also respond to customers who have left reviews. This helps maintain contact and allows you to learn from the feedback customers have provided.
Getting started with the Google Business Profile
Start by creating a Google Business Profile.
Go through all the steps and ensure you have filled in all the necessary information. Keep in mind, the more information you fill in, the likelihood that Google will show you to more potential customers, increases. Importantly, when entering your website, include the link to your Vev store so that people can place orders directly. Make sure, your Vev store is set up correctly. Make sure to have a look at this checklist.
Tips to make the most of your Google Business Profile
- Ensure all your business information is accurate and up-to-date, including opening hours, contact information, and address.
- Use high-quality photos to showcase your products and location.
- Encourage customers to leave reviews, and respond to both positive and negative reviews. This demonstrates that you care about your customers and are willing to address any issues they may encounter.
- Utilize Google Posts to provide updates about your business, such as promotions or upcoming events.
Now you have all the information you need to get started with the Google Business Profile. Good luck, and let's get it to a fully booked agenda!